Back in Stock Notifications for Lightspeed & Ecwid Webshops

What are back-in-stock notifications?

Back-in-stock notifications are automated emails sent to customers who have expressed interest in an out-of-stock product. When the product becomes available again, these customers receive an alert so they can complete their purchase.

For online stores, this turns a negative experience - finding a product unavailable - into a future sale. Instead of losing the customer to a competitor, you capture their intent and follow up automatically.

Why your webshop needs them

Out-of-stock products are one of the biggest silent revenue killers for webshops. Without a notification system in place, here is what happens:

• Customers leave your store and buy from a competitor
• You have no visibility into which products have unmet demand
• Restocked products sit idle because previous visitors do not return
• You miss valuable data about customer interest and buying patterns

Back-in-stock notifications solve all of these problems. They capture demand, re-engage customers automatically, and give you actionable insights into which products your customers want most.

How do back-in-stock notifications work?

The process is simple and fully automatic once set up:

1. Subscribe - A customer visits an out-of-stock product page and enters their email in the "Notify Me" widget.
2. Monitor - The system continuously monitors your inventory. When the product variant is restocked, it detects the change instantly via webhooks.
3. Notify - Every subscriber for that product receives a personalized email with a direct link back to the product page, ready to buy.

The entire flow runs in the background. No manual work is required from you as a store owner.

Setting up back-in-stock notifications

Getting started with Restockly on your Lightspeed or Ecwid webshop takes just a few minutes:

1. Install Restockly from the Lightspeed or Ecwid App Store. The app connects to your store automatically - no code changes needed.
2. The "Notify Me" widget appears on out-of-stock product pages right away. Customers can start subscribing immediately.
3. Customize the widget appearance from your dashboard to match your store's branding - colors, button text, and form labels.
4. Edit your notification email templates with a live preview. Use placeholders for product name, variant, and shop details.

Customization options

Restockly is built to fit your store, not the other way around:

• Multi-language support - The widget and email templates work in any language. Set them up in your store's language or configure multiple languages for international stores.
• Email template editor - Design notification emails that match your brand with a visual editor. Customize the subject line, body text, colors, and layout.
• Widget styling - Adjust the "Notify Me" button and form to blend seamlessly with your storefront theme.

Privacy and GDPR compliance

Restockly is designed with privacy at its core:

• No cookies are placed on your customers' devices
• The application is hosted in the EU (Amsterdam)
• Only the minimum data needed is collected: email address and name for notifications

Every notification email includes an unsubscribe link. Read our full privacy policy for details. Privacy Policy